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Post Info TOPIC: Anthrogenius
pollyjean23


Marc Jacobs

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Anthrogenius
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So cool, and it makes sooo much sense - - show the clothes in motion!  Use video instead of static photos to create and reinforce mood, which further builds the brand.  Only from Anthro!

http://www.anthropologie.com/anthro/index.jsp

You can click on the little tags that appear on the screen (cafe, flower shop, etc.)

-- Edited by pollyjean23 on Wednesday 13th of October 2010 01:05:08 PM

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kenzie


Chanel

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Very cool. J. Crew also added videos to their site. Definitely one of the next big things in marketing for fashion e-commerce, I think.



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clothes_horse


Dooney & Bourke

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Lovin' these looks:





wouldn't have noticed the dress if i hadn't seen her walking in it, but now i really want it!!

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"apparently there are more important things in life than fashion... yeah, right."
wicked


Coach

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I wonder if bloggers will adopt video as the next big thing. It kind of blows my mind. I remember when I saw style diary for the first time and thought "wow, photographing all your outfits" I never would of thought of that and now so many people devote an entire blog just to outfits. It's fascinating to see technology and communication evolve like that.

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kenzie


Chanel

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Wicked, for a while now, I've actually been toying with the idea of using video for OOTD posts on my own blog. But, I really, really lack time to keep up with a blog right now, so I've put it on the back burner. I definitely think we're going to start seeing huge increases in video content on blogs, though.

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Suasoria


Chanel

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I'm pretty sure there are a few sites that have videos now. Some of the higher-end sites, but I can't think of any right now.

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pollyjean23


Marc Jacobs

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I like this particular one because there is no talking in it.  I can see video becoming really obnoxious in the wrong hands, you know?  




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joy0302


Kate Spade

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A friend of mine has been recording videos for her blog for some time now and I thought it was a really cute idea. I am loving the Anthro ones! I have been avoiding their site and trying to be on a shopping ban so I missed these!

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Hermes

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I'm loving these anthro videos, and have been toying with the idea for fitting room reviews or outfit of the day for my blog, but like pollyjean mentioned, I like that there's no talking...

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alegria-assumpta


Nine West

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clothes_horse wrote:


wouldn't have noticed the dress if i hadn't seen her walking in it, but now i really want it!!
I love that idea! I think it's a great way to transition maxi-dresses into fall wear (and I'm totally snagging that idea!) And your icon is too cute--Chococat was always my favorite Sanrio character biggrin

 



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