STYLETHREAD -- LET'S TALK SHOP!

pollyjean23 · Marc Jacobs

Why are we so hard on Lucky Magazine?

kenzie · Chanel

I think because it's changed so much from the beginning and sometimes it seems that the editors don't have a grasp of the English language and make up way too many words (by adding -ly, -y-ily to the end of just about anything).

I still read it, though because I do find things I like in there sometimes.

-- Edited by kenzie on Tuesday 14th of July 2009 09:12:11 AM

Starstuff · Kenneth Cole

I do like the magazine, but I agree with Kenzie -- it doesn't seem like the editors make an effort to find new ways to describe things. Every other thing is "wildly popular" and it seems like the magazine (which I've heard described as a magalogue, which is pretty accurate IMO) just works with catch phrases. It is annoying to read their descriptions. I think this is my biggest hang-up about the mag.

Kelly · Hermes

Whenever I buy it, I finish it in about 30 minutes and feel totally unfulfilled. Maybe the Lucky style just isn't my aesthetic, but I never feel super inspired by anything. I just quit buying it because whenever I was done with it, I would think "I wasted my time and money on....that?"

Boots · Gucci

Each month I get my Lucky and I think it'll be different. But every month it's pretty much the same. They layer clothes in ways that most people who aren't an Olsen twin can't get away with. They describe items in ways that make me want to delete words like "sweet" or "super" from the English language. I do like some of the regular features, such as "What I Want Now" and the one where they use a set amount of clothing and show a weeks worth of outfits from them.

I did enjoy their recent budget issue and actually found some things that I was interested in. And I did rip out this photo from the last issue to try to replicate.

Check out their website looking for this photo, I think I might like their website better than the magazine!

blink · Coach

Because their styling is often unrealistic and b/c they have strayed from their original intentions.

I still like the magazine, but I wish they would post more bargains. If I wanted to know where to find the expensive trends, I have other options. I like when Lucky shows us where to find deals for timeless pieces, not just trendy and often unflattering pieces that will look dated in two years.

fairywings · Dooney & Bourke

I'm still a fan of Lucky actually. I like that it never strayed from its original image as "the magazine about shopping" and that it doesn't have articles that don't belong in a fashion magazine. A big pet peeve that I have about other magazines is that they try to balance their articles about fashion with articles about poverty or world issues. If I want to read about world politics, I will pick up a newspaper. I like the light-heartness of Lucky; I like lots of pictures for inspiration and not a lot of opinionated writing on issues that have nothing to do with fashion. It truly is the magazine about shopping, although I will agree that sometimes I wish that the issues were a little thicker and some months are more sparse than others. I also like that it doesn't feature only couture items, which for us normal people are just pieces in a museum that we can't touch. I feel like it's down to earth with a sisterly bonding theme ("wink wink, look what I found...I'll let you in on it!") Just my two cents.

erin · Chanel

i still subscribe but yeah as other's have said, i feel like it's changed a lot. i used to love everything they featured and now it's kind of meh.

blink · Coach

fairywings wrote:

A big pet peeve that I have about other magazines is that they try to balance their articles about fashion with articles about poverty or world issues. If I want to read about world politics, I will pick up a newspaper. I like the light-heartness of Lucky; I like lots of pictures for inspiration and not a lot of opinionated writing on issues that have nothing to do with fashion. It truly is the magazine about shopping, although I will agree that sometimes I wish that the issues were a little thicker and some months are more sparse than others.

ITA with this too. I like Lucky b/c it sticks to fashion. In addition to wishing they would showcase cheaper finds, I also want to see more items in general, regardless of price.

Kel · Coach

I agree with those who mentioned that often times there outfits are just non-wearable and they show things that are way out of my budget. Plus, like someone else mentioned I flip through it in a half hour and I feel like I didn't gain anything from it.

XtinaStyles · Marc Jacobs

Kelly wrote:
Whenever I buy it, I finish it in about 30 minutes and feel totally unfulfilled. Maybe the Lucky style just isn't my aesthetic, but I never feel super inspired by anything. I just quit buying it because whenever I was done with it, I would think "I wasted my time and money on....that?"

TOTALLY me too.

The mag was started with boastings of REAL LIFE prices. Used to show lots of Old Navy and Forever 21 alternatives. Now everything in the mag is $455. Everything is styled the same way, with a choppy boho look, as in, I look like a ragged bum but I spent 12K on my outfit. The Beauty section makes me gag, as the editor despises makeup (as she said in her stupid book that I read) and mostly recommends $75 candles or spa retreats in Phoenix.

wetbandit42 · Marc Jacobs

Kelly wrote:

Whenever I buy it, I finish it in about 30 minutes and feel totally unfulfilled. Maybe the Lucky style just isn't my aesthetic, but I never feel super inspired by anything. I just quit buying it because whenever I was done with it, I would think "I wasted my time and money on....that?"

Ditto. I still subsribe just for the Lucky Rewards (the money I save ends up paying for the subscription + extra). I hate the way they describe things too! Everything is "quietly ____" or "wildly ____." Drives me batty!

joy0302 · Kate Spade

I agree with everyone about the fact that the prices of the clothes they show are not for the average shopper. If I want to look at dream clothes that I can never afford I will read Vouge, but if I am looking at a shopping magazine I would prefer more focus on affordability for the majority of the readers.