i think that $68 actually seems like a good price for those. the colors are really pretty, too. i have a black one and a gold one like that that i got from ann taylor a few years ago (although they are the kind with fringe on the ends, styled more like a pashmina) and i am sure they cost more than that.
I love the wraps from Jcrew and I have been thinking about getting one myself...I thnk they ar ea pretty good price...what color do you want to get? I am liking the light purple