Pantone's color of the year announcement usually comes with psycho-sociological musings from experts about how the new hue is "encouraging and uplifting" (Honeysuckle in 2011), or evocative of "hope and reassurance" (Mimosa in 2009), or suggestive of "a touch of exoticism" that's just right for the times (Tigerlily in 2004). This year, we'll just say it plainly: Pantone's color of the year for 2013 is Emerald.
It's green.
Just how influential will Pantone's annual choice turn out to be? Hard to say. Color forecasters, manufacturers and store buyers do put some stock in the selection, if anything because the announcement has become something of a marketing juggernaut unto itself.
The Pantone press release issued Wednesday night cited an emerald-hued Pantone-Sephora beauty collection to be released in the spring, as well as spring fashion collections by Tracy Reese, Nanette Lepore and Marimekko that use Emerald as part of their palettes.
Makes me think of that Burberry dress that Keira Knightley was wearing a few weeks back. I'm just happy it's not another freaking play on the color orange like the last two years! When that tangerine thing came out, I was like zzzzzz.
I'm happy. I love green (it's my favorite color.) I'll be glad to see more of it in the stores this spring. Green and navy are one of my favorite combinations (and I own a lot of navy!)