The Middleton sisters are giving the hosiery business a leg up.
Duchess of Cambridge Kate Middleton and her sister Pippa Middleton's propensity for wearing sheer stockings is boosting sales for companies like L'eggs and Hanes.
Once considered outr, the Middletons, as well as celebrities like Sarah Jessica Parker, are showing that nude pantyhose isn't just for Grandmas.
"The royal buzz is really helping us and all signs indicate we [sheer hosiery] will have a very positive fall," Angela Hawkins, general manager of hosiery brands including Hanes and L'eggs at Hanesbrands Inc. told Women's Wear Daily.