STYLETHREAD -- LET'S TALK SHOP!

Has anyone ever heard of this (or seen the magazine)?  I was at the bookstore today and saw this magazine, flipped through it, and thought it was interesting.  I thought that many of the craftier ST ladies would especially appreciate it.  I haven't had a moment to look through the website, so I have no idea what's on it.  The magazine presented each space in a unique way.  The writing is different from typical magazine writing, and the pics are gorgeous.  Pretty cool.