Looks like the same price but an ad said starting at 11.99 so maybe there's more in the store. FYI the line will be sold at sephora, Walgreens, and Claires amoung others.
I have to admit that I am a little disappointed about this. See, when Dessert first came out, I was curious about the quality of the products because the scents/flavors seemed heavenly. The products itself aren't amazing...and I found that the prices were way too high for what some of it was. But it was sold at high end stores, used by celebs, and had the press daily...this line won't have any of that. I think that she's trying to appeal to a younger crowd with this line because of the price difference. So overall, this is simply a cheaper version of Dessert...and if I'm going to spend money on makeup made by Jessica Simpson, I at least want the 'better' kind, and not the kind sold at the drugstore.