So I found this at TJ Maxx last night and I bought it (it's pink! ). I naturally have straight-ish (asian) hair, so all my curling irons and straightners have been mid-range (Hot Tools). FHI Technique 1" Ceramic Iron (Pink)
But I tried this flat iron this morning and I LOVE LOVE LOVE it! Soooo silky and smooth. And I couldn't believe HOW much less "drag" resistance there was when I used this ceramic iron. I read the reviews and people seem to like it better than the CHI (which I've never tried). My only gripe is there is no temperature dial (but it gets super hot). The product info says it has a built in sensor to control the temperature.
So I just thought I'd post this in case some of you want to try your TJ Maxx's to see if they have it.