I'm totally cheap and hardly ever buy anything from department stores.
Here are a few things I really like from the drugstore:
John Frieda Brilliant Brunette- Pretty much everything in this entire product line can be found in my bathroom. I love it. When I had my hair dyed blond, I used Sheer Blond and that was great, too.
Olay- Again, pretty much anything from this line; specifically the blemish/wrinkle fighting combo line.
Loreal eyeshadows
Maybelline Cool Effect Eyeliner
Loreal Colour Juice (not as good as Juicy Tubes, but a decent--and cheaper--substitute)
I know there's more, but my brain hurts and I can't remember them.