loreal color expert. i have been using it on my hair since it first came out and it is so hard to mess up. i love it. and even if you leave the highlights on a little too long, they still will not be ruined. if you are going for blonde, i would recomend the dolce de lece. it is so pretty. it is really light blonde, but it is very natural looking.
not loreal, especially not feria, it is great if you are highly experienced because loreal does has some strong pigments, but if you make a mistake in dyeing hair darker, it is every hairdresser's nightmare to remove the color.
I like Clairol Natural Instincts.
__________________
"Go either very cheap or very expensive. It's the middle ground that is fashion nowhere." ~ Karl Lagerfeld
I really like Loreal Couleur Experte. It's great to do highlights and color all in one. I have had my hair go darker than what I expected, just to warn you, but when that did happen it ended up lightening in about a week after shampooing it every day. I've used a few drug store kinds, and this is the best I've tried. I've fooled a few hairstylists with it, too. Some think I got it done somewhere and a few thought it was my natural color.