I don't see why this was banned. They said it was too graphic, but I don't think it is that bad at all.
You can see the ad at http://www.petatv.com/. It is on the top right hand page right now.
Here is the article:
The Joaquin Video the Networks Didn't Want You to See Phoenix ad too hot for TV TMZ has obtained a 30-second PETA commercial featuring Joaquin Phoenix gleefully pushing a shopping cart through grocery aisles. Suddenly, the scene turns dark as Joaquin eyeballs dead turkeys. The 'Walk the Line' star looks into the camera lens with an ominous warning: "Holidays can be murder on turkeys." Joaquin Phoenix's never-before-seen ad for PETA Officials from People for the Ethical Treatment of Animals (PETA) say they attempted to purchase commercial time on the major TV networks for this ad several years ago, before Phoenix rose to mega-stardom. PETA tells TMZ the networks rejected the offer, some calling it "too graphic," others claiming it inappropriately advocated a position. TMZ placed calls to the major networks. They never got back to us.
It's defintely not too graphic, I mean it's just turkeys. My guess is that it was more that networks didn't want to advertise not eating turkeys as it's kind of an extreme position. I think people are more tolerant of the anti-fur campaigns and stuff. But turkey on Thanksgiving is just so traditional and has arguably less objectionable ethical implications. And the commercial was stupid.
Peta really annoys me with this. I hate when they try to be in your face with vegetarianism. Especially during the holidays. Vegetarianism is a personal life choice, it would be like having homosexuality commercials: "Go gay, your vagina will thank you "
PS. I have numerous homosexual friends, and I love homosexuals, the above is a joke.
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"...If I know my supermodels (and according to the half-dozen or so draped across my bed in a jenga of crack-glazed longing, I certainly do)"
Wow. That is a really dumb ad. According to the ad, the rest of the year must be quite nice for the turkeys.
I absolutely commend people for deciding to be vegetarians, but I can't stand when groups try to shove their ideology down your throat. And it doesn't just apply to vegetarians--I can't stand when religious groups, anti-abortion groups, pro- and anti-gun groups, etc, etc, etc do the same thing. I think it's great when people care passionately about what they believe in, but I don't appreciate being bullied into believing the same thing.
I think PETA could be a great orgnization, and I strongly believe in what they stand for, but I think they tend to get written off because what they say and do can be so inflammatory. I think it actually ends up working against them.
I think Peta is just sharing their pov. I don't think their shoving anything down anyones throat. It was just an ad. I see ads for chicken and beef all the time. Why are they shoving eating meat down my throat?
I have never seen an inverted version of a commercial like this. It would be like portraying vegetarians as scrooges for not eating turkey at Christmas. I am not a murderer because I eat meat, and neither is anyone else, we are normal omnivorous animals. We just happen to be an overgrown species that uncaringly mass produces meat. I think Peta really needs to realize that people don't like feeling guilty about being normal, but they might care to be educated about where their meat actually comes from. If Peta would take the time to make up an ad-campaign that is effective and informative THEN I wouldn't have a problem with it.
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"...If I know my supermodels (and according to the half-dozen or so draped across my bed in a jenga of crack-glazed longing, I certainly do)"
jen wrote: Why is eating meat normal? Am I abnormal because I don't eat meat?
I'm a vegetarian and I do have to say that eating meat is the normal route. It's what humans have evolved to do. Check out you teeth, they're made for it. As you obviously know, eating meat is in no way necessary for a healthy lifestyle, but it is certainly the norm.
It may be what is socially accepted and what we just do but I personally do not find it to be normal. I also do not consider myself abnormal for not eating meat. Yes, the majority of people in the U.S do eat meat-however to me, that does not make it 'normal.'
I think PETA needs to focus more efforts on improving the conditions for animals that are used for food (like making sure that they have good living conditions and don't suffer in death) than trying to convince people to be vegetarians. That's one of the reasons I prefer the activism of groups like the ASPCA to PETA.
That being said, I Joaquin Phoenix. I want him to love me and teach me to not eat turkey.
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"We live in an age where unnecessary things are our only necessities." --Oscar Wilde
I think PETA needs to focus more efforts on improving the conditions for animals that are used for food (like making sure that they have good living conditions and don't suffer in death) than trying to convince people to be vegetarians.
i'm not a peta fan- this particular case is whatever but anytime i see them out on a rampage basically assaulting people for wearing fur- yea...TOTALLY works to their disadvantage. i think they should be allowed to protest all they want to and say (within reason) what they want, but their tactics can be really terrible. Its like an extremely left or right-wing group- sure you have your supporters- but those are the ones that already support your cause. The moderates or the ones that NEED to be swayed are going to be completely turned off.
NCshopper wrote: I think PETA could be a great orgnization, and I strongly believe in what they stand for, but I think they tend to get written off because what they say and do can be so inflammatory. I think it actually ends up working against them.
Yeah, um, kind of like this comic book targeted to children? about their father fishing?
Children will read: “Imagine that a man dangles a piece of candy in front of you. ... As you grab the candy, a huge metal hook stabs through your hand and you’re ripped off the ground. You fight to get away, but it doesn’t do any good... That would be an awful trick to play on someone, wouldn’t it?” AND "Until your Daddy learns that it's not fun to kill, keep your doggies & kitties away from him. He's so hooked on killing defenseless animals that they could be next!"
I mean, COME ON!!!!!
-- Edited by laken1 at 22:29, 2005-12-06
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NCshopper wrote: I think PETA could be a great orgnization, and I strongly believe in what they stand for, but I think they tend to get written off because what they say and do can be so inflammatory. I think it actually ends up working against them. Yeah, um, kind of like this comic book targeted to children? about their father fishing? Children will read: “Imagine that a man dangles a piece of candy in front of you. ... As you grab the candy, a huge metal hook stabs through your hand and you’re ripped off the ground. You fight to get away, but it doesn’t do any good... That would be an awful trick to play on someone, wouldn’t it?” AND "Until your Daddy learns that it's not fun to kill, keep your doggies & kitties away from him. He's so hooked on killing defenseless animals that they could be next!" I mean, COME ON!!!!!-- Edited by laken1 at 22:29, 2005-12-06
Whoa!!!!!!! That is INSANE!!! Seriously, terrible.
I have a question though--how would a kid get that comic book? Wouldn't their parent have to buy it for them?
NCshopper wrote: Whoa!!!!!!! That is INSANE!!! Seriously, terrible. I have a question though--how would a kid get that comic book? Wouldn't their parent have to buy it for them?
"activists will take to the water with their sights on dads who are teaching their kids to abuse animals." they handed them out at local fishing holes & tournaments apparently.... your question made me laugh though!
-- Edited by laken1 at 22:53, 2005-12-06
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well it's just an ad and networks have every right to ban it. if they did chose to air it, they would likely face loses from other food advertisers with lots more money.
I have to say though, I think a banned ad gets a lot of attention and Peta probably knew very well that this was a possibility. Point is, the message is still getting across, and while I don't always agree with Peta's tactics, this time I commend them.
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I usually practice objectivity when it comes to things like this. However, I have to chime in about some of PETA's tactics. I'm glad there are organizations like them who utilize methods to get their point across without the shock factor. Like Theodore Roosevelt once said: "Speak softly but carry a big stick". For example, a few years ago, at the start of the Iraqi war, I read an article about PETA being outraged that a goat was being used to detonate a bomb. While I agree that this is sad, what about people who are used as bombs. Someone even posed that question to them, that I recall and some "spokesperson" just kept repeating that they were outraged about the goat. Insane.
Another example, a few years ago, I took my daughter to the Neiman Marcus CHILDREN'S Parade. I use all caps because it is designated for children. Well some PETA members decided to jump behind a float, covered with "blood" and carrying a sign that says Neiman Marcus kills or something to that effect. My daughter was only 3 and didn't know what was going on, but there were several kids that started to freak out (i even heard a few start to cry) and asked their parent what that was all about. The police monitoring the parade jumped in to action and dragged those kids out of there. Really, there is a proper venue other than a CHILDREN's parade to protest the wearing of fur. Stake out in front of the store until you get drug off by security or something. I mean, really.
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