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Post Info TOPIC: Have you seen Gap's new logo?


Coach

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Have you seen Gap's new logo?
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New Gap logo

Here's an article about it.


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Gucci

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I don't think I like it. It's kind of formal and looks like something a financial institution would use. There's nothing stylish or fun about it.

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Marc Jacobs

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A blogger said that the new Gap logo "makes Old Navy look like a luxury brand!"  LOL

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Hermes

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I just think the blue box looks like a total afterthought. Like they figured everything else out, then said "shit, this is due tomorrow and I forgot to work the box into the design"

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Dooney & Bourke

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i really dont see what the big hubbub is about....they changed their logo, so what? everyone knows the style and material that gap uses...it doesnt make me what to shop their any more or less than i did before...

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Hermes

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Boots wrote:

I don't think I like it. It's kind of formal and looks like something a financial institution would use. There's nothing stylish or fun about it.



That was my exact thought when I saw it at first. 

Not that the old logo was anything stellar, but this one seems particularly bad.

 



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Chanel

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It's a rip from American Apparel and the whole 90s Helvetica craze. The blue box just doesn't work. It's like it's floating randomly and doesn't have any kind of purpose. Like Kelly said, it looks like an afterthought. Or like a 1st grader did it for their school project.

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Marc Jacobs

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I don't like it. It looks like it took 10 minutes to create - like no thought went into creating the logo that defines their brand.

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Marc Jacobs

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kinda hate it. Is it just me or is the whole brand ready for bankruptcy? 30% 40% off every week practically.. they can't be doing good.

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Gucci

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XtinaStyles wrote:

kinda hate it. Is it just me or is the whole brand ready for bankruptcy? 30% 40% off every week practically.. they can't be doing good.



And absolutely nothing I want to buy.  I can't remember the last time I actually bought anything from the GAP.  And it was one of my favorite stores a few years ago.

 



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Marc Jacobs

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Err...did someone take the challenge to think 'outside' the box literally?

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Marc Jacobs

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Gap's logo back to blue after fans gripe about new

Gap's logo returns to blue after fans gripe about new logo online

NEW YORK (AP) -- Gap is back to blue.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen said, adding that the project was not the right one to offer up to "crowd sourcing."

Crowd sourcing the new logo, or allowing fans to help design a new one, was the company's original solution to the issue of quelling consumer confusion. Marketers are increasingly letting fans help or fully make decisions, including PepsiCo Inc.'s Doritos brand having fans create and vote on Super Bowl commercials. But a logo change left up to the crowd is much more rare.

The new logo was still live on the website Monday, one week after the company swapped it in on gap.com. Confused fans took to Twitter, Facebook and tech blogs to complain. The company stood by the new logo, saying it would roll it out in stores and advertising next month.

The company plans to return the original logo to the website on Tuesday and is moving as quickly as it can, spokeswoman Louise Callagy said.

Gap announced the change on its Facebook page, where it has more than 700,000 fans. The old blue logo was never removed from the page.

"We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers," the company said.

Fans reacted quickly and seemed relieved. One responded: "Thanks for listening. The blue box logo is truly classic. We love it as it is." Others wondered why it was even swapped out in the first place.

Originally the company had wanted the new logo to coincide with what it says was its updated image, including having more modern designs of jeans, pants and other clothing.

The company got itself into a jam by putting out the new logo without explaining the change, said Tony Spaeth, president of Identityworks, a consulting firm in Rye, N.Y. It had a reason for the change, but missed a key chance to share it with fans until it was too late.

Spaeth said he was surprised the company decided so quickly to return to the blue logo, but said it was right to admit it made a mistake both in putting up the logo and then reacting by suggesting fans help with the decision.

Logos are key to brands because they convey meaning and are something fans feel connected to. Spaeth said fans might be appeased now, but investors, competitors, and even potential employees may still be scratching their head that the company made such a mistake with something so important.

There probably will not be much long-term damage to the brand.

"They really were in big trouble," he said. "And now they have some breathing space."

Although fans be warned: The blue box will turn red for the holidays, as it has done for years.



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Gucci

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I saw that this AM. I at least give them credit for listening to the customers.

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Chanel

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(a) It amazes me that people feel connected to a corporate logo in such a personal way.

(b) I wonder how high up the food chain the firing squad will go for making such an unpopular decision.

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Chanel

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My guess is the firing squad will go pretty high up. They used an agency to create this atrocity, so that means they spent tons of $$$$$.

And all this just goes to show the power of branding. Whether people realize it or not (or like to admit it), branding affects them.

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Marc Jacobs

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NCshopper wrote:

Boots wrote:

I don't think I like it. It's kind of formal and looks like something a financial institution would use. There's nothing stylish or fun about it.



That was my exact thought when I saw it at first. 

Not that the old logo was anything stellar, but this one seems particularly bad.

 



That was my initial reaction too - a financial institution or computer software.  Boring.  Glad they listened to their customers and switched back.   

 



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Kate Spade

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KaffeeKlatsch wrote:

Err...did someone take the challenge to think 'outside' the box literally?




 That's funny! I am glad they are not sticking with the new one either. Some things are better off being left alone!



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Nine West

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they should have listened to the age old phrase...."if its not broken, don't fix it."

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