I totally love it. I received a little pack as a sample and ordered the full size right away. It is basically a foundation for your legs. It is more peachy/pink bronze than nude/orange. It has a shimmer factor, but isn't glittery. Since it isn't a self tanner, you don't streak/get spots or have to worry about dry skin absorbing extra and looking blotchy.
Because it is like a make-up, the results only last until your next shower, which is it's upside or downside depending how you look at it.
I also imagine that it would be a good product to cover self-tanning mishaps.
When I wore it recently to work, a co-worker asked if I had been tanning.
For the record, my legs are a very pastey shade of white and I don't feel it looks too fake or dark for me. Those with a medium to dark skin tone would probly only benefit from the sheen.
It did not rub off on my outer clothes, however, I did notice some of it rubbed onto my Spanx.
I imagine this could be used as a highligher on the face, but it would be waaaaaaaaay too much for a full face of this stuff.